Traffic Flow SEO

GroupM just released an incredible study and analysis on the potential impact on pay-per-click campaigns running in Yahoo, Bing or both during and after the search alliance process which show increased costs as much as 78%!

All I can saw is wow. One of the things that I really appreciated about Yahoo and Bing, to a lesser extent was the cost savings on a CPC basis over Google, but with these potential increases much of that advantage is now erased and it will be interesting to see how this play outs for advertisers.

You can read all about it and the methodology at the link below:

Financial Implications of the Yahoo and Microsoft Search Alliance White Paper

Bing beat Google to Instant Search functionality by introducing it way back in 2009.

Click here to see - Bing Instant Search

Okay, well Bing (or Microsoft) did not actually produce an Instant Search function, but some kid with too much time on his hands took your browser and Bing's AJAX APIs and created basically the same thing to some extent.

What is all the hype with Instant Search? Really nothing. The idea is to shave time off your search queries, but to date it has only made my ADD more advanced and actually take me longer to get to what I was actually trying to find (sidetracked by too many interesting, not relevant results that kept popping-up along the way).

So, what I do find interesting is what I am coining Bing's upcoming Seamless Search. This interface is a work of art that is functional, while Google's Instant Search is just an annoyance. Check out the video below to seem a glimpse of Bing's Seamless Search functionality in action:



I think the interface war is going to heat up and make for an interesting 2011, now Bing just needs to make sure that it's results are equal or better than Google's otherwise all this eye candy means nothing.

Online Free Web Directory Submission Service:


EasySubmits - http://easysubmits.com/
- Great service that updates directories often and allows you to check back to see if your submission was accepted, but it lacks the ability to have multiple titles and descriptions for rotation (can be done manually, but it is very time consuming). Great for beginners.


Free Web Directory Submission Software/Scripts:


digiXMAS Directory Submitte - http://www.digixmas.com/directory-submitter.php
- Limited features in FREE mode like only 150 directories (out of 2,000+ available in paid version), but overall a good piece of software.

Fast Directory Submitter - http://www.fastdirectorysubmitter.com/
- Another great piece of software that limits the submissions in FREE mode to just 150 (out of 1,700+ available in paid version).

SubmissionGate - http://www.med-sites.com/SubmitterGate/directory_submitter_software.asp
- Great software, but limited to 60 web directories in FREE version.

Free Directory Submission Software - http://www.imguru.biz/internet-marketing-downloads/view.download/4/46.html
- Free, easy to use, but some limitations. Overall a good product to get started.

Submit'emNow 3.0 - http://www.submitemnow.com/
- Great, completely free directory submission software. A bit dated, but still very usable.