Traffic Flow SEO

GroupM just released an incredible study and analysis on the potential impact on pay-per-click campaigns running in Yahoo, Bing or both during and after the search alliance process which show increased costs as much as 78%!

All I can saw is wow. One of the things that I really appreciated about Yahoo and Bing, to a lesser extent was the cost savings on a CPC basis over Google, but with these potential increases much of that advantage is now erased and it will be interesting to see how this play outs for advertisers.

You can read all about it and the methodology at the link below:

Financial Implications of the Yahoo and Microsoft Search Alliance White Paper