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Aug
15

Google Universal Search and SEO

Google recently announced and released their new "Universal Search" system for anyone searching in English. What does this mean? It means Google will now blend in listings from their news, video, images, local and book search engines along with those it currently gathers from crawling Web pages. This leaves a lot of new opportunities for your SEO efforts. Below are some ideas you may want to consider:

Make sure your site/business (if applicable) is listed in Google Maps.

Add a video (or videos) to Google Video and YouTube (owned by Google) tagging it with your important keywords.

Make sure to use good alt tags on all the images on your site to entice the Google image bot to correctly index them. Please note that the Google image site gets updated rather slowly, so don't expect immediate results as they may take 6-12 months.

A great example of Google's "Universal Search" in action can be seen when you search for "Laird Hamilton". The first item you will see in the search engine results are 3 images, then a couple of Web sites followed by a couple of YouTube videos all within the first page of results!

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