Traffic Flow SEO

Interesting new research has recently been released from Cone that says:

According to the survey, 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.

What does this mean to average businesses? It means that consumers are not requesting, but expecting businesses to communciate and be involved in online communities if they wish to better communciate with them. The winners will be the businesses that best embrace this concept.

A great example of this was recently discussed on National Public Radio (NPR) when a consumer bought an expensive flat screen LCD TV to watch a specific sports game, but when he went to plug it in it would not configure properly to his cable service. It was after hours for customer service, so he jumped on Twitter to deperately ask friends for help and low and behold someone from his cable company responded within minutes and he later had someone show up for onsite installation help. This example of rapid response and being where the customer is, is the future of communciations if your company wants to be a player in the new media world.

Check out the full research report here - Americans Expect Companies to Have a Presence in Social Media