Traffic Flow SEO

Ask recently announced that they are partnering with Symantec to offer, 'safer searhing'. This follows, Google's own internal offerings (which recently had a major hickup - TechCrunch - Google Flags Whole Internet as Malware) and Yahoo's offer earlier in 2008 (Yahoo Press Release - Yahoo! and McAfee Partner to Make Searching the Web More Secure for Users).

What concerns me is that after every other search engine announces or implements a safe search offering, that it takes this long for Ask to announce one also. While a Symantec partnership is impressive, it is so late in the game that it really is yesterday's news and just the general ante to be able play in the search space. I would love to see Ask become more of a leader and quit trying to just play catch-up. They have a very unique offering with a quality product, but amazingly enough cannot figure out how to get their hands around it to market it effectively.

For more information on Ask's announcement click here - Ask.com and Symantec Announce Strategic Partnership to Make Web Searching Safer