Mar
28
Google Reveals AdWords PPC Secrets - Introduction to the Google Ad Auction
Google recently revealed, via their YouTube video site some insights into their AdWords auction PPC system. This was done with a 9 minute video by their Chief Economist, Hal Varian. This video is well worth your time if you are new to the PPC world or consider yourself a veteran. Check it out below:
* Wouldn't you think Google would have sprung for a smart board for their Chief Economist? I do have to say I love the low tech, low budget approach which gives the appearance that Google is just like you and me, but a couple of billion dollars richer...:-)
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