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Aug
08

The Keys to Owning Your Organic Search Results Messaging

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In the highly competitive online world don't leave it up to the search engines to determine what messaging appears for your website rankings within their search results (or SERPs). Take control of that messaging opportunity (while making sure not to disrupt your SEO efforts) by maximizing the content that appears. To make this easier for you I have included an outline for each of the major search engine inclusive of Google, Yahoo, Bing and Ask.com as to what each can handle and read.


Google:

- Google shows 69 characters (including spaces) for page titles.
- Google shows 156 characters (including spaces) for meta descriptions.
- Google does not read meta keywords.

It should also be known that if you don’t include a Meta Description or if Google feels a better description for your page could be given by using a web snippet, then the description shown can be up to 320 characters. Of course, they won’t be the characters that you choose so they might not best represent what you wish your audience to see in the search results.



Yahoo:

- Yahoo shows up to 72 characters (including spaces) for page titles (please note that PDFs can have up to 75 characters).
- Yahoo shows up to 161 characters (including spaces) for meta descriptions.
- Yahoo reads up to 12 unique meta keywords.


Bing:

- Bing shows 69 characters (including spaces) for page titles (Bing Webmaster Tools says it will read only 65, but that is inaccurate).
- Bing shows up to 185 characters (including spaces) for meta descriptions (Bing Webmaster Tools says it will read only 150, but that is inaccurate).
- Bing does not read meta keywords.


Ask:

- Ask shows 69 characters (including spaces) for page titles.
- Ask pulls the meta description for it’s results from a snippet of text from the page and can commonly display around 312 characters.
- Ask reads meta keywords, but total amount is unknown.

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