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Mar
02

How Much Do Companies Value The Search Engines They Own?

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I would like to put forth a new valuation method to better understand how much a company may value it's search engine. I feel that we can use a search engine's blog as an indicator as to how a company may value it's search engine. I had my own preconceived notions as to what the outcome would be and they were dead on, so maybe monitoring blog activity can tell you a lot. Check out the data below:

Major Search Engines:

Google Blog:
- Last post 3/8/10
- 61 posts for 2010 to date

Bing Search Blog
- Last post 3/5/10
- 35 posts for 2010 to date

Yahoo Search Blog
- Last post 3/5/10
- 18 posts for 2010 to date

Ask.com Blog
- Last post 11/9/09
- 0 posts for 2010 to date

Kind of revealing huh?

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