Traffic Flow SEO

An interesting article has been pieced together indicating a theory that Microsoft may be re-branding MSN Live Search to Kumo (or KUMO). While this is interesting what will a re-branding actually provide? If this re-brand takes place as they start to add in the Powerset technology they acquired in August of 2008 this could get interesting. With a new name and new back-end technologies, will Microsoft become a true competitor or do they still need to buy some marketshare (i.e. buy Yahoo! search and/or AOL or Ask.com) to actually provide a challenger to Google.

Read more about the possible re-branding here - LiveSide.net article

An interesting article on Powerset technology (a little dated, but interesting information) - VentureBeat article