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Apr
14

Pardon Our Dust - Alexa Rebuilds Itself Into a Useful Resource


Since March 31, 2009 Alexa has been undergoing some massive changes (you may have noticed from your Alexa rankings). These changes, in additiona to a great new look and feel include:

* Demographics - provides a demographic breakdown for virtually any site, including gender, age, education and more
* Clickstream - shows the sites visitors were on before and after any site
* Search Traffic - shows how much traffic a site gets from search engines
* Search Terms - allows you to see the search terms that have been driving traffic to a site over the last month
* More Data About Websites - adds three new types of traffic history graph: Pageviews per User, Bounce Rate, and Time on Site

This really raises the bar as a data source for Alexa. Now Compete and Quantcast will get a run for their money.

Check it all here - Updated Alexa Website

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