Apr
04
Longtail Keyword Searches Continue to Grow in 2009
Recently at SMX West, there was a session called, 'SearchScape' and a representative from Hitwise (other representatives were there including some from comScore and Nielsen Online) discussed some recent data on longtail keyword searching trends. Here is what Bill Tancer (Hitwise) had shared with the group:
Words/Query - 2009, 2008, 2007
1 word - 20.4%, 21.1%, 24.5%
2 words - 23.6%, 24.9%, 25.7%
3 words - 21.8%, 21.9%, 20.7%
4 words - 14.9%, 14.5%, 13.3%
5 words - 8.7%, 8.2%, 7.5%
Basically, from Bill's recent data you can see the real value in longtail keywords as the number of keywords people are typing typing in the search engines is increasing from 2007 - 2009.
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